The British Broadcasting Company (BBC) recently came under fire for reportedly splurging a large sum of taxpayers’ money to revamp its logo. According to its critics, the new logo looks exactly like the old one.
From the very first look, the two logos do look very similar. Nonetheless, there are unpretentious contrasts.
For example, the font in the new logo is a tad smaller and the three iconic grey boxes are further apart, giving it a much neater appearance.
The BBC refused that the expenses in making these changes was ‘significant’.
But why was the logo refreshed?
The new logo uses BBC Reith – a font owned by the BBC which was created in 2018 and named after the corporation’s founder John Reith.
This means that the company would no longer need to pay licensing fees for Gill Sans, the typeface used in the old logo, saving a considerable amount of money in the long run and who knows they might earn some bucks too if the same font used by someone else.